Local search engine optimization is crucial for every business, especially for the small or startups that work on a regional compared to national or international level. Since national & international search engine optimization mainly focuses on ranking on the top in search engine result pages (SERPs) all around the globe. On the other hand, local SEO services focuses on appearing on search engine result pahs (SERPs) in a particular location or targeted market.
This strategy depends on marketing your services or products in a locally targeted market, leads, and clients.
Optimizing the business’s local search engine optimization means boosting website audience, leads, and conversion rate because the strategy is more pertinent to the business’s local clients.
This strategy assists you to become able to compete with national and international businesses effectively also while having limited resources to spend as compared to them.
Moreover, you may lose a massive amount of organic traffic without proper local search engine optimization.
Continue reading the article to learn more. Here are the 6 best tips to improve your local SEO and make your business successful.
- Make a Google My Business (GMB) Account:
Optimizing the Google listing (also known as Business Profile) is the best and most effective way to rank on top of Google Maps. It also helps in ranking the highest in Google local search results. In order to get an approach to the Business Profile, you must need a Google My Business account linked with your business. The information that you add in the Google My Business account panel will appear in:
- Search Knowledge Panel
- SERP Local Results
- Google Maps
To optimize the Google My Business Profile, you need to make sure the following things:
- Make a Business Profile & authenticate your business’s ownership
- Add up-to-date and accurate information
- Add the logo, working hours & days, preferable payment methods
- Mention the service or product that you are offering
- Add multiple images to show your business
- Encourage clients to leave feedback and reviews.
- Respond friendly and actively to the feedback
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- Keep the NAP Information Accurate:
While making business listings, make sure to keep the “Name & Place” information up-to-date and correct. It is easier for Google to authenticate and trust your business if every provided information is correct.
If your business listings have discrepancies, then Google will not verify your business. That is why it is crucial to add Accurate NAP information.
The more important thing that you must keep in mind is that NAP information must be accurate and consistent. Since Google is not able to handle variations such as Average vs Ave, Google will consider them as different information. Therefore, it is important to provide accurate information.
Apart from these things, it would be best if you also kept an eagle eye on NAP information for the future. So, when the business shifts or updates anything in the future, you will also need to make those changes to the NAP information.
Moreover, constantly monitor the NAP information because customers continuously advise changes to Google My Business listing, and Google may make changes or updates based on suggestions of customers.
- Optimize website for mobile versions:
Research has shown that in the past few years, the percentage of mobile visitors increased approximately from 57% in 2016 to 63% in 2017. That is why it becomes more crucial to develop a mobile-friendly website. Most people like to visit a website from their mobile phones. If the website is not mobile-friendly, it will ultimately increase the bounce rate of your website.
Moreover, now Google also de-rank those websites which are not mobile-friendly. So, if you want to increase the organic traffic and conversion rate, you must focus on developing a mobile-friendly website. Below are some key practices to attain this:
- Make sure the website loads promptly
- Integrate large and readable font size & style
- Add images
- Excellent user interface (UI) and user experience (UX)
- Target local keywords:
To become a player in local SEO, you must focus on integrating local keywords into your business’s website. Research long-tail local keywords; they effectively & efficiently help in ranking the highest in search engine result pages (SERPs).
For example, if you have a removal company in London, you should contrast search volumes for multiple variations such as “removals, London city” and “removals, UK”.
Once you have finalized the local keywords list that you want to target and rank for, it will help you in optimize your website in accordance with locally targeted markets and leads. Here are some practices to integrate the local keywords in your website:
- Title tags & Meta tags
When you are done with integrating the keywords in all of the above things, focus on adding the primary local keyword into the URL. It will help Google in understanding your website and its content.
Moreover, always make sure to add keywords naturally in the content, do not stuff the keywords.
- Optimize for Voice:
Along with optimizing your website for the mobile version, optimize it for voice searches too. Mobile voice search is rapidly increasing these days. Research has shown that mobile voice searches approximately are 300% to have local search intent rather than text searches.
There are various businesses that still have not optimized their website for voice searches. It is an excellent chance for your business to succeed and stand out in the targeted market. Optimize your website for mobile voice searches and rank highest on SERPs.
Moreover, in local search engine optimization, it is essential to optimize how people ask queries when they make a voice search compared to what text they type in the search bar.
- Get Reviews:
Reviews and feedbacks are essential. They play a significant role in building the authenticity of the website. If you can convince your satisfied clients to leave feedback for your business as a thank you for a good and positive experience, it can help boost the conversion rate of your business. Most people buy a product or service based on the reviews of previous clients.
New visitors will read the reviews and see five stars which will help them in getting to know that your business is valuable and recommended by other people. click here for article